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Marketing Manager (Caliber Collision)

Company: Caliber Collision
Location: The Colony
Posted on: June 20, 2022

Job Description:

Service CenterCSCS TXJob SummaryWe are seeking an accomplished, driven Marketing Manager who approaches marketing with a mindset that is both creative and analytical. By leveraging consumer insights and business data, the ideal marketing problem-solver will play a key role in elevating the Caliber customer experience, as well as developing, implementing, and executing strategically integrated marketing initiatives. This individual will help increase brand awareness, conversions and drive positive associations with Caliber Collision and the overarching Caliber parent brand. The role requires a skilled marketer with a well-rounded perspective, dedication to producing good quality work and embraces working in a collaborative and purposeful business organization which is committed to Restoring the Rhythm of Your Life.With a passion for marketing, this role will partner with the Marketing Director to build and implement cohesive B2B and B2C marketing plans in paid, owned and earned channels, including brand campaigns and media plan development. Collaborates with the Brand Ambassador team, Operations leaders, and marketing agencies to create content and programs positioning the brand as relevant and in step with both B2B and B2C audiences. Additionally, builds brand awareness and engagement through relevant, measurable initiatives in support of recruiting efforts resulting in a steady influx of candidates, from recruits through new hires.Essential Job Duties

  • Key liaison between agency partners and cross-functional teams to solve business needs and implement tactical marketing strategies that support the brand.
  • Develops and executes tactical aspects of marketing programs to achieve stated objectives.
  • Helps manage marketing budget and process invoices.
  • Plans and oversees execution of integrated marketing plans, including public relations, center messaging and collateral, social media channels, reputation management, owned digital channels, paid media.
    • New market entry plans
    • Local Store Marketing
      • Manages and executes center-level requests for local store marketing requests and initiatives such as sponsorships, local ads, partnerships.
      • Strategic Accounts and Brand Ambassador support (B2B)
      • Develops and manages Caliber Collisions monthly digital content calendar to ensure content such as social media and email effectively integrate with key messages, engage audiences, and differentiate Caliber/Collision.
      • Manages and analyzes online reputation management, including customer relations and Caliber/Collision inquiries through website, social media, and third-party online review platforms, including Google and Yelp.
      • Works alongside Director of Marketing and other marketing teammates to create synergy and cross-promote multiple lines of business in the Caliber family of brands.
      • Creates briefs and directs outside agencies on key marketing initiatives to ensure effective and efficient development/execution of marketing campaigns.
      • Manages development, production, and distribution of promotional and collateral materials to cross-functional teams: operations, sales, strategic accounts, and marketing team.
      • Works alongside Director of Marketing to analyze marketing programs, adjust strategy, and optimize mix of paid, owned, and earned media tactics to increase effectiveness.
      • Provides reporting on program results, media analysis, and regular status updates on marketing program performance.
      • Collaborates with cross-functional teams such as sales, operations, and community partners to successfully execute local community events.
      • Maintains consistent brand positioning and messaging throughout product lines, marketing materials, and events.
      • Other duties as assigned.Skill/Requirements
        • Bachelors degree in Marketing or related field; or equivalent combination of education, experience and training that provides the required knowledge and skills.
        • Minimum three to five years of well-rounded and hands-on experience in corporate marketing, preferably in retail services, marketing agency, B2C, and/or automotive services.
        • Growth mindset naturally curious and interested in learning, asking relevant questions, and solving business problems using data analytics mixed with creativity.
        • Supports creation, implementation, and management of brand content/messaging across all paid, owned, earned channels.
        • Experienced manager of project plans, timelines, flawless implementation, and an understanding of operational metrics is highly preferred.
        • Must be highly organized, proactive, detail and deadline oriented, with ability to concurrently handle multiple priorities while providing a high level of service to internal and external customers.
        • The ability to read and write in Spanish, is a plus but not mandatory.
        • Strong communication and interpersonal skills with individuals at all levels of the organization.
        • Expertise with computer systems and software, including MS Office, internet and social media applications, content creation software such as Adobe Creative Suite desired.PIQ3PandoLogic. Keywords: Marketing Manager, Location: The Colony, TX - 75056Required
          Preferred
          Job Industries
          • Customer Service

Keywords: Caliber Collision, The Colony , Marketing Manager (Caliber Collision), Executive , The Colony, Texas

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