Marketing Manager - Caliber Auto Care
Company: Caliber Collision
Location: The Colony
Posted on: June 20, 2022
Service CenterCSCS TXEssential Job Duties
Develops and executes strategic and tactical aspects of marketing
programs to achieve stated objectives regarding revenue,
profitability, and market share when applicable, identifies future
opportunities for scalability.
Helps manage marketing budget.
Plans and oversees execution of integrated promotional activities
including public relations, print, digital media, owned digital
channels, direct mail, point-of-purchase displays, and signage.
o Seasonal promotional calendar
o New center opening plan (scale for growth)
Develops and manages Caliber Auto Cares monthly digital content
calendar to ensure content such as social media and email
effectively integrate with key retail messages, engages audiences
and differentiates Caliber Auto Care.
Manages and analyzes online reputation management, including
customer relations and Caliber Auto Care inquiries through website,
social media, and third-party online review platforms, including
Google and Yelp.
Works alongside Director of Marketing and other marketing teammates
to create synergy and cross-promote multiple lines of business in
the Caliber family of brands.
Creates briefs and directs outside agencies on key marketing
initiatives to ensure effective and efficient development/execution
of marketing campaigns.
Manages development, production, and distribution of promotional
and collateral materials to cross-functional teams: operations,
sales, strategic accounts, and marketing team.
Works alongside Director of Marketing to analyze marketing
programs, adjust strategy, and optimize mix of paid, owned, and
earned media tactics to increase effectiveness.
Provides post-event reports, analysis, and regular status reports
on marketing programs.
Partners with the Consumer Insights team to conduct market research
to identify opportunities for increased growth/sales.
Conducts analysis of marketing insights such as customer
segmentation, surveys, and journey maps, to drive strategy and
Manages and executes center-level requests for local store
marketing requests and initiatives such as sponsorships, local ads,
Collaborates with cross-functional teams such as sales, operations,
and community partners to successfully execute local community
Maintains consistent brand positioning and messaging throughout
product lines, promotional materials, and events.
Other duties as assigned.Skill/Requirements
Bachelors degree in Marketing or related field; or equivalent
combination of education, experience and training that provides the
required knowledge and skills.
Minimum three to five years of well-rounded and hands-on experience
in corporate marketing, preferably in retail services, marketing
agency, B2C, and/or automotive services.
Directly responsible for creation, implementation and management of
brand content/messaging across all paid, owned, earned
Desire to collaborate with diverse teams and address evolving
business needs, requiring the ability to independently work both
strategically and tactically on large initiatives, as well as keep
day-to-day activities in motion.
Strong problem-solver with analytical and business acumen.
Experienced manager of project plans, timelines, flawless
implementation, and an understanding of operational metrics is
Experience with hyper-local store marketing initiatives and
Must be highly organized, proactive, detail and deadline oriented,
with ability to concurrently handle multiple priorities while
providing a high level of service to internal and external
Strong communication and interpersonal skills with individuals at
all levels of the organization.
Expertise with computer systems and software, including MS Office,
internet and social media applications, content creation software
such as Adobe Creative Suite desired.
Ability to travel as needed.
PIQ3PandoLogic. Keywords: Marketing Manager, Location: The Colony,
TX - 75056Required
Keywords: Caliber Collision, The Colony , Marketing Manager - Caliber Auto Care, Executive , The Colony, Texas
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