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Senior Manager of Public Relations

Company: Caliber Collision
Location: The Colony
Posted on: June 20, 2022

Job Description:

Service CenterCSCS TXJob Summary
Seeking passionate, experienced PR professional skilled at increasing brand visibility and impressions, improving reputation and distinguishing brands in owned and earned media channels. Must be fanatical about advancing Calibers Purpose, Vision and Mission by developing, implementing, measuring and continuously optimizing PR strategies/executions. This role is responsible for establishing positive business-to-business (B2B) and business-to-consumer (B2C) brand perceptions, helping establish Caliber as the category leader and employer of choice, maximizing strategic shared equity partnerships for Caliber and its lines of business, and creating integrated campaigns across PR owned/earned channels (for Collision, Auto Care, Auto Glass and Protech).This role also collaborates with the internal events team to support integrated event marketing, and partners with internal and external resources to manage crisis communications.Essential Job Duties & Behaviors

  • Oversee the development of strategic, integrated annual PR goals and plans that drive improved brand awareness, establish Caliber as industry leader and employer of choice, and grow positive familiarity at both a national level and in local communities for Caliber and all lines of business (B2B and B2C audiences)
  • Lead development, day-to-day management and execution of annual integrated PR strategy for all Caliber brands, including:
    • Manage PR agency resources
    • Manage externally facing community partnerships and related programs
    • Act as PR lead with special events team at Caliber and select vendor partners
    • Oversee press release creation, editing, distribution
    • Maximize media outreach/coverage
    • Manage crisis communications
    • Provide comprehensive PR owned/earned media analysis and data-backed recommendations to optimize
    • Establish and manage award submissions annual calendar
    • Ensure that PR efforts are fully integrated and maximized as part of all marketing plans
    • Work collaboratively with agency partners, events team and lines of business brand owners on all integrated PR, external events owned/earned media and community partnership owned/earned media
    • As part of integrated marketing strategy, analyze and establish benchmarks for PR performance; recommend optimizations following each PR owned/earned media activation
    • Nurture and expand relationships with relevant industry and consumer-facing journalists/media partners, solidifying Caliber as the leading brand and expert in the auto services industry, resulting in more media outlets contacting Caliber as an expert for industry/category POV, interviews, quotes, business and teammate perspective
    • Collaborate with and prepare Caliber spokespeople for interview and/or appearance opportunities, including but not limited to media inquiries, expert panel participation, special events, topical talking points, etc.
    • Represent Caliber with media partners, alongside senior leaders, at community and partnership events
    • Manage time-sensitive crisis communications in partnership with cross-functional crisis team and agency resources
    • Prepare and present regular analysis/reports highlighting key performance indicators/metrics and continual optimization recommendations based on data
    • Manage PR budgetSkills/Qualifications
      • Undergraduate degree in related business, marketing, journalism or communications field
      • 5+ years of relevant experience leading, managing and optimizing integrated PR/communications and community/partnership programs in a retail, CPG or agency/consultant setting
      • Outstanding communication and interpersonal skills with individuals at all levels of the Caliber organization, external partners, and media partners
      • Exceptional writing and editing skills nothing gets past you! Should be proficient in AP writing style.
      • Gifted storyteller with the ability to create powerful messaging that contributes to Calibers business objectives, and ladders to the company Purpose, Vision and Mission
      • Ability to create and maximize earned marketing opportunities see the Caliber vision, own PR with creative, fresh concepts, seize opportunities, and drive results
      • Collaborate with diverse groups and teammates across Caliber, and ability to activate/motivate cross-functional teams to meet business/program objectives (with and without authority)
      • Solution-oriented/problem-solver mentality
      • Ability to independently manage large initiatives, as well as day-to-day activities and projects, maneuvering strategically and tactically
      • Experience directing and managing agency partners in the development and execution of integrated PR owned/earned marketing plans, as well as crisis communications
      • Experience managing budgets
        • Solid analytical, business planning, financial, and problem-solving skills
        • Ability to establish, plan and implement PR campaign timelines and strategy to meet or exceed established PR goals and outcomes
        • Experience in both B2B and B2C marketing preferred
          • Must be highly organized, proactive, detail and deadline-oriented, with ability to concurrently handle multiple priorities, while providing a high level of service to internal and external partners
          • Expertise with computer systems and software, including MS office, as well as newswire, digital marketing, social media and content creation/CMS platforms
            • Ability to travel up to 20%PIQ3PandoLogic. Keywords: Public Relations Specialist, Location: The Colony, TX - 75056Required
              Preferred
              Job Industries
              • Customer Service

Keywords: Caliber Collision, The Colony , Senior Manager of Public Relations, Executive , The Colony, Texas

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