Complex Director of Revenue Strategy
Company: Courtyard Dallas Plano / The Colony
Location: The Colony
Posted on: September 19, 2023
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Job Description:
This role will oversee four amazing and dynamic properties in
the DFW market. The new AC Hotel in Fort Worth is expected to be
the leader in the growing Fort Worth market. The Courtyard,
Residence Inn and Fairfield Inn in The Colony, is a thriving
complex in the market as it is nestled between Frisco and Plano. We
are seeking a highly successful and talented Complex Director of
Revenue Strategy to oversee these properties. This role will work
on site and be shared between the two locations.
Job Overview: To maximize revenue and yield penetration through
proper management of room inventories, products and channels,
across all distribution channels for assigned hotel(s). This is a
property-based position and would support multiple properties.
Determine and implement strategies to achieve this through
analytical and technical knowledge of hotel revenue systems and
business intelligence tools.
Reports To: General Managers
Essential Job Functions:
-Develop and recommend strategies daily to maximize revenue
generation and exceed goals
-Including but not limited to room product, segmentation mix and
pricing
-Implement, quantify, and revise strategies as needed to reach
goals
-Compile data, analyze trends, and develop accurate weekly/period
forecasts by expected deadlines
-Complete and communicate to all departments to ensure appropriate
staffing levels and expectations
-Meet with other EC team members to validate forecast and develop
plans to improve performance
-Manage reservations, inventory, property management, and revenue
management systems
-Create and oversee transient rate plans
-Build and maintain group blocks
-Conduct weekly strategy meetings to ensure all implemented tactics
are achieving desired effect
-Monitor pace and pickup
-Adjust pricing across segments, products, and channels
-Manage yielding of discount segments
-Provide analysis for weekly and monthly communication to owners on
topics related to forecast, STR performance, and revenue
strategies' success and opportunities
-Assist in developing and inputting annual budget and marketing
plans
-Contribute in meeting/exceeding the overall hotel(s) goals
-Manage property content across all channels
-Coordinate with Digital Strategy team and Director of Sales and
Marketing to best showcase room products and promotions for revenue
generation
-Collaborate with Director of Sales in the validation of optimal
business mix between Group, Transient, and Contract
-Provide stay pattern, displacement analysis, and pricing
recommendations for group and negotiated rates
-Work with Sales team to establish and update Group MARs and
ceilings
-Manage out of order rooms and impact to revenue
-Conduct weekly Group Pickup and Wash meetings
-Advise policies and set procedures for additional tasks that cross
disciplines between Revenue Management, Sales, Digital Strategy,
Operations, and Finance
-Utilize business intelligence tools to validate mix/find
opportunities
Keywords: Courtyard Dallas Plano / The Colony, The Colony , Complex Director of Revenue Strategy, Executive , The Colony, Texas
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