Product Marketing
Company: Guardiar
Location: Ennis
Posted on: March 6, 2026
|
|
|
Job Description:
OUR COMPANY PRÆSIDIAD is the home to global brands (Betafence,
Hesco), which specialize in the security, defense and protection of
people and assets around the world. Each day, millions of people
are at work in the trust that PRÆSIDIAD products are protecting
their lives and livelihoods from domestic and global threats and
natural disasters. Our goal is to deliver innovative products that
inspire confidence, so that people are able to live and work each
day in confidence. ROLE SUMMARY We are seeking an experienced and
strategic-minded Product Marketing to lead the go-to-market
strategy, positioning, and promotion of our Perimeter Security
Solutions products in the market, including customized solutions
for educational institutions, Energy sectors, Data centers, and
other sectors. This role will be instrumental in translating
technical product features into customer-centric value
propositions, driving demand generation, and expanding market share
through effective collaboration with cross-functional global teams.
The goal is to enhance product visibility, increase market share,
and drive revenue growth through strategic marketing initiatives.
This position reports to: VP of Sales & Marketing KEY
RESPONSIBILITIES Strategic Product Marketing & Planning Develop and
execute comprehensive product marketing strategies aligned with
business objectives and market needs. Conduct detailed market,
customer, and competitor analysis to inform positioning, pricing,
and messaging. Partner with VP of Sales and Engineering to
influence product roadmap and innovation. Go-to-Market Execution
Lead product and offering launches with defined timelines, value
propositions, pricing strategies, and marketing campaigns.
Translate complex product features into compelling benefits
tailored to target audiences across commercial, institutional, and
public sectors. Work with the Sales team to create sales enablement
tools, case studies, and training materials. Market Development &
Customer Engagement Serve as the voice of the customer,
particularly within the education and construction sectors,
ensuring product alignment with specific safety, regulatory, and
budgetary requirements. Build and manage a Distributor Partner
Program to drive acquisition, retention, and share of wallet
growth. Attend trade shows, customer meetings, and industry events
to promote solutions and gather market insights. P erformance
Analytics & Continuous Improvement Track KPIs to measure campaign
and product performance (ROI, lead conversion, customer feedback,
profitability). Use analytics to refine positioning, messaging, and
outreach strategies. Recommend pricing adjustments and marketing
optimizations based on performance metrics. SKILLS & EXPERIENCE
Education, experience and general skills Bachelor's degree in
Marketing, Business, or a related field. 5 years of experience in
product marketing or a similar role within the manufacturing
industry, safety/security, or construction-related industries and
B2B. Proven track record of managing product launches, go-to-market
campaigns, and cross-functional collaboration. Experience with CRM
and marketing digital tools; automation implementation and ability
to measure and report on marketing ROI. Personal traits, Skills and
Abilities High level of self-confidence Knowledge of Guardiar USA
products and solutions and those of the competitors Good
interpersonal and Strong presentation skills Willingness to travel
20% Ability to build and maintain client relationships High degree
of self-structure and motivation Excellent verbal and written
communication skills Strategic thinker with excellent analytical
and problem-solving skills. Strong communication and storytelling
ability to articulate value propositions clearly. Customer-focused
mindset with demonstrated ability to work across cultures and
teams. Project management expertise with the ability to juggle
multiple initiatives in a fast-paced environment. High adaptability
and self-motivation; comfortable leading and collaborating
remotely. Strategic thinker with excellent analytical and
problem-solving skills. WHY JOIN OUR TEAM? Grow your skills and
expand your qualifications while taking on new challenges and
evolving your career within the organization Thrive in a
fast-paced, dynamic environment with strong opportunities for
advancement Represent the company in front of key customers and
gain valuable, high-impact experience Compensation details:
115000-130000 Yearly Salary PId5c7d4ed2d81-25448-39120295
Keywords: Guardiar, The Colony , Product Marketing, PR / Public Relations , Ennis, Texas
